The self represents an individual’s identity and personal characteristics, while social media platforms, particularly İnstagram, have become digital spaces where millions of users create content and engage in interactions. This study explores how İnfluencers present their selves while performing their profession, the role of the “other” in this process, and the impact of their social lives on their self-presentation. Conducted using a qualitative research method, the study involved semi-structured interviews with 11 participants who operate as İnfluencers on İnstagram. The data collected were analyzed using content analysis through the MAXQDA software. The findings indicate that İnfluencers’ self-presentations are influenced not only by their professional lives but also by their personal lives, revealing a complex and multifaceted structure. Participants stated that they tend to portray themselves as 'an ordinary person' in their social media profiles. Additionally, they indicated that their posts generally highlight positive aspects and are often strategically curate. The most striking finding of the study is that the majority of participants do not fully reflect their true selves. This research sheds light on the impact of social media interactions on individuals' identity and self-presentation